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Danielle Storey
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An experienced CEO and business expert, Danielle loves to mentor people to hurdle their challenges and take advantage of their opportunities.
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I am a leader in the Australian business ecosystem, helping innovators, businesses, entrepreneurs and Startups thrive, improve their growth capabilities and networks with a focus on Melbourne’s fast-growing Eastern region.

I am the Chief Executive Officer of Eastern Innovation which acts as the innovation hub of Melbourne’s East and South-East. The Startups we incubate and accelerate here work in the heart of Melbourne’s hi-tech, scientific sector and Monash National Employment & manufacturing cluster and neighbours include CSIRO, Monash University, the Australian Synchrotron, Monash Science & Technology Park and Monash Medical Centre.

I am deeply engaged in the development of the #MonashPrecinct innovation and collaboration network to engage and serve industry, government, education and institutions in the Monash National Employment and Innovation Cluster (NEIC).

My deep experience and networks across government, industry and corporates ensure the Startups and entrepreneurs we assist have the critical services and are networked into ecosystems.

I’m the Acting Deputy Chair of the Eastern Metropolitan Partnership, part of Metropolitan Partnerships, a significant State Government initiative that helps communities in the Eastern region engage directly with government on their challenges and opportunities which encourages better service delivery and informs policy.

I am also a committee member for Regional Development Australia (RDA). This work is part of my passion to help build communities and businesses in areas outside the CBD which includes the science and education hub of Monash, the manufacturing hubs of Dandenong and Kingston, the industry hub in Knox, the retail hubs of Manningham and a particular favourite – the food and wine designation of the Shire of the Yarra Ranges.

Flexible Workspace Australia Ltd is the peak body for coworking and flexible space. I am a founding Director and Treasurer and working alongside extraordinary leaders in the industry to bring everyone together.

I am a seed investor in Startups and am also co-founder and owner of several successful businesses in the FMCG sector and have run these with my family for more than two decades.

As a speaker, author and communicator with deep expertise in marketing and brand, I am often called upon to speak about innovation, the Startup ecosystem and lately, connectivity and relevance for the aged sector.

Downtime, I look for harmony – whether on the golf course or in a creative endeavour which, at present, is sewing.

Face-to-Face, Online Zoom, Online Teams, Online Google, Email
In my role as a Board Director and Treasurer of Eastern Innovation (EI), I have worked closely with Danielle (EI CEO) for five years on all issues of finance, particularly annual budgeting and reporting, as well as general strategic and operational issues. Danielle exemplifies a strong business acumen, particularly so in the innovation acceleration space. Her finance and budgeting skills are well honed and she maintains a laser like focus on cash flows across all dimensions of the business. Beyond the finances, Danielle maintains clear perspectives and balance across other critical business imperatives including strategic intent, process management, people leadership, and stakeholder engagement. Her positive outlook, magnetic personality and growth mindset add the polish to this most accomplished professional. Danielle is that golden nugget sought after by all future focussed, progressive organisations. Simply, a pleasure to know and to work with and a delightful human being at every level. ~ Dr Jeff Chamberlain - Deakin University
Co Founders, Women Led, Mature Founders, Culturally Diverse Founders, Idea Stage, Early Stage pre-revenue, Revenue Generating, Bootstrapped, Scale Stage
All Technology, Advertising & Marketing, Government & Defence, Health & Wellbeing, Mobility & Transport, Nonprofit & Social Cause, Work & Lifestyle